Rick Segal on how slumbering incumbents can confront today’s realities:

Personally, if I were running a company with established products, established market share, sales guys making good commissions, IT departments with volumes of policies and processes, I would immediately do the following:

1. Find the nearest University Computer Science Professor.

2. Have him/her round up some bright, promising students.

3. Bring students into your company and have your marketing person spend a day explaining what your company does, sells, offers, etc.

4. Offer the student that codes up/presents the best new way to do whatever you are doing a full scholarship and a job.

I think you get my point.

The split second you get any traction, any success at all? Look over shoulder, they’re coming. You are already ‘the old way to do it.’