Rick Segal does a brief deconstruction of two blog posts on the same event: Bill Gates’s talk at a recent technology conference. Segal’s key point, which goes to part of what I was talking about in Melbourne the other week:

In my opinion, being able to read this kind of material with a critical eye, being fully aware of styles, history, agendas, etc, affords you training to make better decisions with data that is coming at you from all sides.

We’re at a very early stage of developing our internal “software” for this kind of analysis. But it will be crucial for extracting intelligence from the evolving media ecology.