Richard Edelman: “Edelman is trying to find useful and transparent ways for PR people to engage with the blogosphere on behalf of its clients. We believe that you are the voice of the consumers in co-creation of products, the spirit of the employees who seek a role in the betterment of their companies, the citizen journalists who break news about the products they use (as well as on more important topics, as shown in the horrifying and sad events of the past couple of weeks.)”