I did a so-called ego search on Google 2001 for davos. My blog at number 3 and the World Economic Forum itself at number 4. Early evidence, if any were needed, of the potential power of blogs.
But institutions (and web indices) learn. Do the same search today and the Forum tops the list. The village of Davos itself has sadly gone backwards, from number 1 to number 3. I’ve slipped to 6th. Interestingly, the Davos Twitter stream is number 8.