Grant McCracken: “7-Eleven is such a disastrous brand and retail proposition that there is no way it can save itself with a Simpsons endorsement. Now, if meanings are [to] going move here, they can only go the other way: from 7-Eleven to The Simpsons. And how sad is that? One of the most effective enemies of numb skull capitalism will have been damaged by one of the great accomplishments of numb skull capitalism. D’oh!”