As a comparative stick-in-the-mud, I don’t really associate blogging with making money. But my wife has added some blogging payments to her freelance repertoire as one of the select few writers for online realtor Redfin in the Bay Area. It’s an excuse to combine her enjoyment of open houses with writing.
What interested me, however, was discovering the excellent central corporate blog at Redfin. Some of it is the usual promotional fare, but Glenn Kelman isn’t at all reticent about using his sharper pen at times. I liked this rant, inspired by the foolish Enron piece Malcolm Gladwell wrote a few weeks ago in The New Yorker: “In fact, Gladwell’s gimmick journalism — which began when he started selling books & speeches to corporate America — is usurping the diligent search for facts because it’s cheaper and easier to do.”
By the way, if you want to follow my wife’s observations on Berkeley property, this seems to be the link (I can’t say that Redfin makes the most of tags, categorization or RSS — at the city-level I’d like — on its blogs, but they seem to be doing a lot of other things right).