Ryanair, the leading European low-cost airline, is installing equipment to allow use of mobile phones in its planes. Michael O’Leary, CEO, comments to the Financial Times: “If you want a quiet flight, use another airline… Ryanair is noisy, full and we are always trying to sell you something.”

Ryanair modelled itself on Southwest Airlines, but where its CEO, Herb Kelleher, is famous for humor and enthusiasm, O’Leary is determined to be a bastard. But his flights are very cheap.