Tom Peters has made his 31 points for interviewing excellence available for download.

Whatever you think of Peters, he’s a great storyteller, and that means he must be a great interviewer to ferret out all the stuff he raves about. I think his list is excellent (although his examples of great interviewers don’t strike a chord for me).

His “secret” in tip 26 resonated particularly for me: “I’m just a dumb old fart trying to figure out what goes on here. HELP ME, PLEASE.” For years, I told my journalists never to worry about saying, “I’m sorry, I don’t understand that. Could you explain it for me, please.” Even if you’re meant to be a financial writer and you don’t know what a floating-rate note is. The truth is just about everyone loves being an expert, and a naive question is often a cue for someone to hold forth in revealing detail.

Tom’s final, crucial point (capital letters and exclamation marks are his):

FEW THINGS IN LIFE PISS ME OFF MORE THAN GOING THROUGH SOMEONE’S INTERVIEW NOTES AND FINDING A DEARTH OF “SOLID EVIDENCE� — examples, stories, detailed process maps, etc. (I BLOODY HATE Generalizations!)

4 Responses to “Secrets of the great interview”

  1. Beverly Simons Says:

    How do I obtain a copy of the article: Secrets of a Great Interview?

  2. Lance Knobel Says:

    Beverly, if you click on the link in my post (31 points for interviewing excellence) you’ll be taken to the Peters post that I liked so much.

  3. cobal Says:

    How do I obtain a copy of the article

  4. Lance Knobel Says:

    If you click the link above, you get to Tom Peters’s PowerPoint on the 31 points.

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